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For Professional Wedding Planners

For Professional Wedding Planners

For Professional Wedding Planners

For Professional Wedding Planners

For Professional Wedding Planners

For Professional Wedding Planners

For Professional Wedding Planners

For Professional Wedding Planners

For Professional Wedding Planners

For Professional Wedding Planners

FOR PROFESSIONAL WEDDING PLANNERS

A Private Estate Experience,
Designed to Be Planned Beautifully.

your vision, with room to make it extraordinary

Firefly hosts a limited number of private-estate weddings each year, giving planners the flexibility to create celebrations that feel distinctive, personal, and entirely their clients’ own.

With two private Tennessee estates, Firefly offers distinctive settings, accommodations, and gathering spaces—while our team provides the property support and hospitality foundation that allow you to focus on bringing your client’s vision to life.

You bring the vision. We give you the setting to make it unforgettable.
How Firefly Supports Planners

You Lead the Wedding.
We Support the Estate.

a partnership with clear roles

Your team brings the creative vision and manages the wedding. Firefly provides the estate, property coordination, accommodations, and hospitality foundation that help you bring that vision to life.

01

Property Coordination

Clear guidance on estate access, gathering spaces, property logistics, setup timing, and the practical details your team needs to plan confidently.

02

Vendor Access

Your selected professionals receive the information they need for arrival, deliveries, setup, breakdown, and working successfully within the estate.

03

Guest Hospitality

Onsite accommodations and gathering spaces allow the experience surrounding the wedding to feel as considered as the celebration itself.

04

Planner-Led Execution

You remain at the center of the wedding—leading the timeline, vendors, design, rentals, and execution while our team supports the estate around you.

Clear responsibilities. Collaborative communication.

And plenty of room for you to create.

WHY PLANNERS CHOOSE FIREFLY

More Possibility.
Less Formula.

a setting you can truly make your own

Firefly gives planners something increasingly difficult to find: private-estate settings with the flexibility to create a wedding around the client rather than fitting the client into the venue.

01

More Than One
Beautiful Answer.

Two distinctive private Tennessee estates give you more flexibility in matching the setting to the celebration.

Two Private Estates Different character, landscapes, accommodations, and gathering environments allow you to begin with the property that best fits your client.
Indoor & Outdoor Possibilities Ceremony, cocktails, dinner, and gathering moments can move through different settings instead of asking one room to do everything.
03

It Can Actually
Feel Like Their Wedding.

The estate becomes the setting—not the formula—for the celebration you and your client create.

True Privacy No competing wedding in the ballroom next door and no unrelated groups moving through the celebration.
Creative Freedom You bring the design, details, and personality. Firefly gives you the setting and space to make the experience feel distinctly your client’s own.
The best weddings don’t feel like a venue package.

They feel like the couple.

Outdoor reception buffet with charcuterie and appetizers under string lights at Paradise by Firefly
DESIGNED FOR THE WAY YOU PLAN
one estate, many possibilities

Spaces That Work Together.

A private-estate wedding gives you the freedom to create movement throughout the celebration rather than asking a single room to become everything.

Across Firefly’s two estates, indoor and outdoor settings allow each part of the experience to feel distinct—from getting ready and ceremony to cocktails, dinner, dancing, and the moments surrounding them.

That flexibility also gives you options for guest movement, transitions, timing, and weather alternatives as the celebration comes together.

01
Create Natural Transitions Move guests from ceremony to cocktails, dinner, and celebration without completely resetting the same space.
02
Design Distinct Experiences Give each part of the wedding its own mood while keeping the entire celebration connected.
03
Plan With Flexibility Multiple indoor and outdoor environments give you options as design, season, and weather plans evolve.
04
Build Around Your Client Choose the settings that support your vision rather than designing the wedding around a predetermined venue formula.
The estate gives you the canvas. You decide how the story moves through it.

Investment Overview

Wedding Weekend Investment

Choose Your Season.

Wedding Weekend investment varies by season and celebration size, allowing you to choose the time of year that best fits your vision and priorities.

Peak Season

April–June
September–October

Up to 50 guests $48,000
51–75 guests $52,000
76–150 guests $58,000
Winter Season

December–February

Up to 75 guests $40,000
76–150 guests $45,000

Your celebration may be intimate or expansive. We’ll help match your wedding to the Firefly estate best suited to your guest count, weekend plans, and overall experience.

Same unforgettable weekend. Your season, your way.

Pricing reflects the Wedding Weekend estate experience. Catering, bar service, specialty rentals, décor, entertainment, transportation, and other custom enhancements may be additional based on your celebration.

Is the property exclusive use?

Yes. Your selected Firefly estate is reserved for your celebration during the contracted period, with no competing weddings or unrelated groups sharing the property. This gives planners the freedom to create a connected experience across the estate while giving couples and their guests a true sense of privacy.

How many guests can stay overnight?

Paradise offers 13 guest rooms with 24 individual beds and 9 bathrooms. Its mix of private and shared accommodations works especially well for couples, wedding parties, family members, and close friends who want to stay together on the estate.

Rock Springs offers 24 private en-suite guest rooms with up to 36 individual beds, depending on room configuration. The property includes 4 Suites, 3 Executive Singles, 8 Singles, and 9 Shared Rooms. The Executive Singles can also be reconfigured for double occupancy when additional beds are needed.

For larger wedding groups, onsite accommodations can be combined with nearby hotel options while keeping the Firefly estate at the center of the celebration.

What ceremony and reception options are available?

Both Firefly estates offer multiple indoor and outdoor environments that can be used throughout the celebration. Ceremony, cocktails, dinner, dancing, and other gathering moments can be planned across different settings based on the couple’s vision, season, guest experience, and overall design.

Rather than prescribing one standard wedding layout, we work with the planner to determine how the estate can best support the celebration they’re creating.

Can we bring in our own vendors?

Yes. Firefly welcomes outside professional vendors, giving planners and couples the flexibility to build the team that best fits their vision, style, and budget.

Outside vendors must meet Firefly’s insurance and property requirements and coordinate access, setup, and logistics in advance. We are happy to work with experienced caterers, florists, rental companies, entertainment professionals, photographers, production teams, and other qualified vendors selected by you and your client.

Bar service is handled separately. Firefly offers its own bar program; if an approved outside bar provider is selected, a bar buyout fee applies.

You bring the team. We give you the estate to create.

How does vendor access and load-in work?

Firefly works with the planner in advance to establish vendor arrival, deliveries, setup timing, load-in, breakdown, and property access.

The planner remains the primary point of coordination for the wedding vendor team, while Firefly provides the property information and onsite guidance needed to help everyone work successfully within the estate.

Are there music or sound considerations?

Yes. Entertainment and sound plans should be discussed with Firefly during the planning process so they can be coordinated with the selected estate, event locations, timing, and applicable property guidelines.

What is included, and what does the planner bring in?

Firefly provides the private estate, its existing gathering environments and furnishings, onsite accommodations included in the selected experience, property preparation, and estate support as outlined in the couple’s agreement.

The planner directs the wedding-specific production, including design, décor, specialty rentals, entertainment, floral, vendor coordination, timeline, and other elements required for the celebration.

Specific inclusions are confirmed during the proposal and planning process so responsibilities are clear from the beginning.

Is a professional wedding planner required?

Yes. Every Firefly wedding must be professionally planned and coordinated by an experienced wedding planner. The planner leads the wedding timeline, vendors, design, rentals, logistics, and execution, while Firefly focuses on the estate, accommodations, hospitality, and property support.

Already working with a planner? Wonderful—we look forward to collaborating with them. Couples who are still looking for a planner can be introduced to experienced wedding professionals familiar with private-estate celebrations.

Can we schedule a site visit before recommending Firefly to a client?

Absolutely. We encourage professional planners to experience Firefly before recommending an estate to a client.

A private planner tour gives you the opportunity to walk the property, explore accommodations and gathering spaces, consider guest and vendor movement, and discuss the practical details that matter when determining whether an estate is right for a particular celebration.

Schedule a private planner tour

Walk the gathering spaces, accommodations, vendor access points, and guest flow while discussing the practical details that matter for your clients and your team.

Download the Planner Guide

Get a concise overview of both Firefly estates, accommodations, wedding-weekend structure, planning considerations, and the information you need to determine whether Firefly may be right for an upcoming client.